This weekend, at the ARKA Youth Center, the next meeting was held with women entrepreneurs participating in the project “Women Microenterprise Development in the Cross-Border Area.” Under the guidance of expert Kamela Kondili, the participants received training on the importance of creating and managing a Google My Business profile, the steps to properly build it, as well as the opportunities to reach a global audience through Google Ads and the creation of effective campaigns.
During the activity, participants also learned about using Canva to create professional visual materials and the basics of e-commerce, helping them strengthen their online presence and develop their businesses in a more competitive way.
This project aims to support new women-led initiatives and strengthen their role in local economic development through training, collaboration, and cross-border experience exchange.
The activity is supported by the project “Women Microenterprise Development in the Cross-Border Area,” co-financed by the IPA CBC Montenegro – Albania 2014–2020 Programme under the fourth call for proposals, and implemented in partnership by the Municipality of Ulcinj, MOGUL, and CODE Partners.
